![]() With the help of Sephora’s beauty account on WeChat, followers can find endless tips. “I think to be successful in China, we have to make sure we always look for the next channel, that you are able to connect back to the heart of your business, which for us is about building the community.”Īnd as a billion users super app for chatting and sharing, WeChat is the potential space to build – Sephora mini program. Therefore, the gap between customers and brands seem to be reduced. You can interact easily with the accounts of company as well as get information about products, promotions or the benefits. So that, users don’t have to go out of the app to proceed with the selling process. Through WeChat Super App, companies can build official accounts and then sell products directly. ![]() Social commerce is becoming more dynamic as the market grows and more brands are entering. It is fair to say that the Chinese super app take a big step forward by launching its ‘digital wallet’. In less than a decade, WeChat Pay has turned China from a cash-only into an increasingly cash-free society. If come to China, you will see QR codes everywhere. Through QR codes, a quick scan and payment is done. WeChat Pay empowers people to live, socialise and use money in new ways! Because of the ease and convenience of mobile payments, the credit card wasn’t widely adopted in China. Together with WeChat wallet and payments, you never have to leave the app on making payment for the grab or sending money to friends. According to Chinese newspapers, 70% of internet users no longer carry cash by 2017. And it took only 3 years to capture 40% of China’s mobile market. Using this multi-purpose platform, both companies and users can conveniently perform everyday activities without needing to switch between apps. Besides, it has grown into a vast ecosystem of features from communications to shopping, gaming, banking, appointments and travel.ĭespite Facebook, the world’s largest social network, you can see why WeChat has become so popular. Before the event, using WhatsApp to make a plan, Google to find a restaurant to eat, Instagram and Facebook to check in, PayPal to pay the bill or Uber to get there…īut in China, that entire functionality can be completed within WeChat. These cover all aspects of a person’s daily life and are seamlessly integrated into WeChat.Īt first glance, WeChat looks a lot like WhatsApp. For example, you want to hang out with friends, might open and close as islands of apps. In the West, you will need many apps to meet your needs. WeChat – A Super app you can’t live without On the other hand, many popular social platforms like Instagram, Twitter, LinkedIn score below WeChat in terms of daily active users. WeChat – the only app above three Facebook platforms (WhatsApp, Messenger, Facebook) and Youtube. In fact, that’s more than the population of Europe and Russia combined! This China’s everyday mobile app ranks fifth of the most popular social networking sites worldwide. WeChat counts over one billion active monthly users
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